Phrip Phri is a Thai restaurant that began in South Korea and is now bringing its flavours to Melbourne. Known for its signature Thai basil stir-fry dishes and authentic Phetchaburi cuisine, the restaurant aims to connect with a diverse Melbourne community. This project will focus on building a brand identity that resonates with locals, creating a branding style guide, packaging stickers, labels, and engaging social media content. The design will draw inspiration from the rich history and culture of Phetchaburi, blending traditional influences with a modern look that feels fresh and relatable to Melbourne’s audience.